Made with Natural Wildflower Honey. Smiles & Counting! Born in 1989, Honey Bunches of Oats hit the market and became an instant success. But, did you know it all started from a single smile? Loving father and lifelong Post?? employee, Vernon J. Herzing, had the idea to combine a few of Post’s cereals together to make the ultimate tasty breakfast. With a little help from his daughter, he knew he was onto something the moment he saw her face light up with a smile.